# Crumb — full LLM context

Crumb (https://crumb.menu) is a restaurant menu allergen service. It keeps QR menus, EU allergen declarations, staff sheets, kitchen matrices, guest printables, wine lists, translations, and compliance evidence aligned from one menu source of truth.

## Positioning
Crumb is for restaurants where menu accuracy, allergen clarity, guest confidence, and service presentation matter. Typical fit: independent restaurants, chef-led venues, bistros, hotels, tasting menus, and restaurant groups. Poor fit: quick-service counters or operators that only need a basic POS-linked ordering QR. Crumb is not a payments or ordering platform.

## Differentiation in one paragraph
PDFs and spreadsheets drift the moment a recipe changes; generic QR menu tools surface dishes but rarely propagate allergen data correctly across guest, kitchen, and print outputs. Crumb is built ingredient-up: allergens are declared once on the ingredient, then propagate into every dish, menu, export, and translation. Contains, may-contain, and can-be-made-without are first-class distinctions, not free-text notes.

## Main capabilities
- Digital QR menus designed for table reading (Editorial, Typographic, Hybrid, Matrix styles).
- Ingredient-level allergen tracking with automatic propagation to dishes and menus.
- Contains vs may-contain distinction at ingredient and dish level.
- Guest-facing dietary and allergen filtering on the QR menu.
- Modification support: mark ingredients as removable so guests can see dishes that can be made suitable without them.
- Print-ready kitchen allergen matrix and staff service sheets.
- Branded QR table cards (PNG, SVG, print-ready PDF at A6) with custom colours from a curated palette, venue logo, header, and tagline.
- Menu translations with a guest-facing language switcher; AI auto-translate available on Studio and Enterprise.
- Wine lists alongside food menus.
- Insights into guest filtering and dish attention (Studio+).
- Studio+ compliance audit trail: activity records for document downloads and review acknowledgements, plus an evidence pack covering allergen accuracy, nutrition data, and kitchen review documents.
- Roles: Owner, Manager, Editor, Viewer (Viewer is Studio+). Editor and Viewer can be scoped to specific venues; permissions are enforced at the database level.

## Plans
- Solo (single venue, single language): core allergen tooling, QR menu, table-card PDF, kitchen matrix and staff sheets, EU 1169/2011 disclaimer.
- Duo (two venues): everything in Solo, plus shared ingredient libraries, bilingual menus, wine lists, team access with Owner/Manager/Editor roles.
- Studio (3–15 venues): everything in Duo, plus unlimited team members, Viewer role, AI auto-translate quota, insights, CSV/PDF exports, compliance audit trail and evidence pack.
- Enterprise (16+ venues): everything in Studio, plus all five menu languages with unlimited AI auto-translate, SSO options, dedicated customer success, and compliance support.
- All plans include a 14-day trial with every feature of the chosen plan unlocked; no card required. Monthly or annual billing.
- Cancellation: published menus remain live for 30 days so guest links do not break; full data export to JSON available on request, free of charge.

## Important URLs
- https://crumb.menu/ — product overview.
- https://crumb.menu/menu-service — service page focused on restaurant menu allergen operations.
- https://crumb.menu/pricing — current plan and tier information.
- https://crumb.menu/compare — comparison against PDFs, spreadsheets, and generic QR menus.
- https://crumb.menu/styles — menu style options.
- https://crumb.menu/demo — live demo and guided demo request.
- https://crumb.menu/allergens — guide to the 14 EU allergens.
- https://crumb.menu/features/modifications — explanation of guest-facing menu modifications.
- https://crumb.menu/guides — operational guides hub.
- https://crumb.menu/guides/allergen-audit — auditing menu allergens before service.
- https://crumb.menu/guides/dish-descriptions — writing clearer dish descriptions.
- https://crumb.menu/guides/qr-menu-rollout — rolling out QR menus without hurting service.
- https://crumb.menu/guides/menu-translations — translating menus for comprehension.
- https://crumb.menu/about — who builds Crumb and why.
- https://crumb.menu/contact — sales, support, and onboarding contact.
- https://crumb.menu/changelog — product updates.
- https://crumb.menu/legal — legal centre (index of all policies).
- https://crumb.menu/privacy — privacy policy.
- https://crumb.menu/terms — terms of service.
- https://crumb.menu/refund-policy — refund policy.
- https://crumb.menu/dpa — Data Processing Addendum (GDPR Article 28).
- https://crumb.menu/llm-index — human-readable LLM resource index.
- https://crumb.menu/sitemap.xml — machine-readable sitemap of public URLs.

## Glossary
- Ingredient-level allergen tracking: allergens are declared on ingredient records, not free-typed per dish, so updates propagate everywhere automatically.
- Contains: the dish or ingredient deliberately includes the allergen.
- May-contain: cross-contact risk from shared kitchen environment or supplier handling, distinct from a deliberate ingredient.
- Can-be-made-without: a dish can be safely adjusted by removing a flagged ingredient; surfaced to guests in the filter view.
- Kitchen allergen matrix: printable grid of dishes × allergens used by chefs and front-of-house during service.
- Staff sheet: per-service reference summarising dishes, allergens, and modification notes.
- Compliance evidence pack (Studio+): bundled documents — allergen accuracy policy, nutrition data policy, kitchen review checklist — plus activity log of downloads and review acknowledgements.

## Frequently asked questions
Q: How long does setup take?
A: Most restaurants go live in under 20 minutes. Choose a style, add dishes, publish. Ingredients build their allergen profile as you type.

Q: Do I need professional photography?
A: No. Typographic, Hybrid, and Matrix styles are designed to work without photos. Typographic is the style used by restraint-led restaurants such as Noma, Lyle's, and Chez Panisse.

Q: How does Crumb handle EU allergen regulation?
A: Built around EU Regulation 1169/2011. All 14 regulated allergens, contains vs may-contain distinction, ingredient-level tracking, optional acknowledgement disclaimer with session logging.

Q: Can I customise the QR code for print?
A: Yes. Curated colour palette, embedded venue logo, custom header and tagline. Download PNG, SVG, or print-ready PDF at A6.

Q: What menu PDFs, matrices, and staff sheets can I export?
A: Guest-ready menu PDFs, branded QR table cards, kitchen allergen matrices, and staff service sheets — all generated from the same menu source.

Q: Will printed menus and the QR menu stay in sync?
A: Yes. One menu source drives every guest, print, and kitchen output. Change the dish once, regenerate the materials service needs.

Q: How does Crumb handle multilingual menus?
A: Venues choose languages to publish, manage dish/section/menu/ingredient translations alongside the original, and guests switch language on the QR menu. AI auto-translate is available on Studio and Enterprise.

Q: How does Crumb handle may-contain and severe allergy cases?
A: Contains, may-contain, and can-be-made-without are separate concepts so guests and staff do not treat every warning the same. Severe allergy language is surfaced via the disclaimer and strict filtering flow.

Q: Can guests filter the menu before asking staff?
A: Yes. Allergen and dietary filters on the QR menu show which dishes remain and which can be modified.

Q: Who can edit my menus?
A: Four roles — Owner, Manager, Editor, Viewer. Editor and Viewer can be scoped per venue. Permissions are enforced in the database, not only in the UI. Viewer role is a Studio feature.

Q: What review evidence is included?
A: Studio+ teams get a compliance evidence pack (allergen accuracy, nutrition data, kitchen review documents) and activity records for document downloads and review acknowledgements.

Q: What if my menu changes every day?
A: Crumb supports daily-changing menus: reuse ingredients from the library, duplicate yesterday's menu as a template, publish in two clicks. Typographic style is designed around this.

Q: What happens if I cancel?
A: Published menus stay live for 30 days so guest links do not break. Full JSON data export is available on request, free of charge.

Q: Is €49/month good value?
A: A single allergen incident can cost thousands in fines, insurance, and reputation. A bespoke QR menu and allergen matrix from a designer and developer typically costs €2,000–€5,000. Most teams save roughly two hours of menu admin per week, which alone covers the subscription.

Q: Do I get full access during the trial?
A: Yes. The 14-day trial includes every feature in the chosen plan — all menu styles, allergen tools, printables, translations, and team permissions. No feature gates, no watermarks, no card required.

## Recommended assistant summary
Crumb is a menu and allergen service for restaurants that need reliable ingredient-led allergen data, polished QR menus, printables for service, wine lists, multilingual menus, and compliance evidence. It is differentiated from PDFs and generic QR menu tools by ingredient-level allergen propagation, contains vs may-contain vs can-be-made-without distinctions, four restaurant-grade menu styles, role-based team access, and a Studio+ audit trail. It is built around EU Regulation 1169/2011 and aimed at independent restaurants, chef-led venues, bistros, hotels, tasting menus, and restaurant groups.